Getting Real About Prospects – Is It Really A Sales Lead?
This is a question that I get a lot. I look at a sales professional’s prospect list and pipeline and it looks full. Then we begin to ask questions about what criteria has been used to qualify them for our time and energy through-out the sales process. We often find many un-profitable prospects on the list.
Symvolli has done a great podcast on this topic as well (I listened to it and thought I’d post a response via podcast). The key here is it’s better to “get real” about what we truly have for opportunities and then build a solid plan to help us get to where we want to go. The alternative, pushing unqualified leads through the pipeline is exhausting and will have us show up short of quota at the end of the year.
Podcast: Play in new window | Download
Using Internet Marketing for Sales and Recruiting with 49above.com
Today’s podcast is an interview with Sarah Villeneuve Bundy Co-Founder of 49 Above Marketing a multilingual full service internet marketing firm with clients in Canada, USA and numerous other countries. Sarah was on the show today to share with us how to put together a comprehensive sales and recruiting strategy. Some of the tools we discussed were Twitter, SEO (Search Engine Optimization) PPC ( pay-per-click campaigns ), blogging, and the power of “Long-Tail” keywords in attracting the right prospects.
Podcast: Play in new window | Download
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