Lead Nurturing in Sales Day 7 of The 28 Days to Better Selling

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Today is day 7 of the 28 Days to Better Selling.  Today we are going to focus on lead nurturing. Lead nurturing is really about taking a contact or a prospect who has given us permission to begin a relationship with them, and through a series of value added contacts solidify the relationship.  This relationship ultimately results in a deal if there is a match between what you offer and the prospect truly needs.

Your assignment today after listening to this podcast is to answer the following questions:

1) Do I have a structured process for follow-up over the life time of the relationship?

2) Is there anywhere in the process where I don’t have solid goals or book the next step?

3) Is there anything that is not client focused that needs to have more depth or be deleted?

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May 24, 2009 · Filed Under * Sales Podcast, 28 days to better selling

Comments

  • sg

    this is great shane. thanks.

  • sg

    this is great shane. thanks.