Integrating Social Media Into Your Sales and Marketing Process
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Today’s social media podcast is on Integrating Social Media into Your Sales and Marketing Process. I will discuss the Social Media Matrix that Stephen Jagger and I developed for Sociable! as well as the 7 Steps to Strategic Engagement and Integration which are:
- Identify Your Goal
- Identify Your Target Audience
- Pick the Right Platforms
- Map out Social Etiquette
- Implement Listening and Engagement Strategy
- Know Core Pains
- Uniquely Communicate Pills Mixing Marketing and Community
Related posts:
22 Social Media Tips Under 140 Characters
Twitter for sales tutorial video Part 1 & Part 2
The Future of Sales and Marketing Social CRM
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great stuff Shane. love the “pain” and “pill” example. going to have to learn to listen for the pain and then provide the pills.
I love your comparisons. Social media can help companies get noticed and improve brand awareness if done correctly. Your podcast lays this out clearly. Great podcast!
Erin
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This Meetup will be focused on how to integrate and use social media marketing into your sales process. In this session you will learn: …