Integrating Social Media Into Your Sales and Marketing Process

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Today’s social media podcast is on Integrating Social Media into Your Sales and Marketing Process. I will discuss the Social Media Matrix that Stephen Jagger and I developed for Sociable! as well as the 7 Steps to Strategic Engagement and Integration which are:

  1. Identify Your Goal
  2. Identify Your Target Audience
  3. Pick the Right Platforms
  4. Map out Social Etiquette
  5. Implement Listening and Engagement Strategy
  6. Know Core Pains
  7. Uniquely Communicate Pills Mixing Marketing and Community

Related posts:

22 Social Media Tips Under 140 Characters

Twitter for sales tutorial video Part 1 & Part 2

The Future of Sales and Marketing Social CRM

July 6, 2009 · Filed Under * Sales Podcast, Internet Marketing and SEO, Marketing and PR, social media, social media podcast, social media training

Comments

  • http://www.seoarticleexpert.com/2009/07/integrating-social-media-into-your-sales-and-marketing-process/ Integrating Social Media Into Your Sales and Marketing Process | SEO Article Expert

    [...] Here is the original:  Integrating Social Media Into Your Sales and Marketing Process [...]

  • http://www.rodjanz.com/ rod

    great stuff Shane. love the “pain” and “pill” example. going to have to learn to listen for the pain and then provide the pills.

  • http://www.rodjanz.com rod

    great stuff Shane. love the “pain” and “pill” example. going to have to learn to listen for the pain and then provide the pills.

  • http://premierevirtualoffice.com/ Erin Stinson

    I love your comparisons. Social media can help companies get noticed and improve brand awareness if done correctly. Your podcast lays this out clearly. Great podcast!

    Erin
    Turn Your Stress Into Success!

  • http://premierevirtualoffice.com Erin Stinson

    I love your comparisons. Social media can help companies get noticed and improve brand awareness if done correctly. Your podcast lays this out clearly. Great podcast!

    Erin
    Turn Your Stress Into Success!

  • http://realurl.org/twitted.php?id=2504089534 Twitted by hsbcnews

    [...] This post was Twitted by hsbcnews [...]

  • http://www.closingbigger.net/2009/07/developing-a-social-media-calendar-and-implementation-plan-podcast/ Developing a Social Media Calendar and Implementation Plan Podcast | Sales Podcast and Social Media Training Blog by Shane Gibson – Canada – USA – South Africa

    [...] week in our podcast we discussed “Integrating Social Media Into Your Sales and Marketing Process.”  Today I would like to talk about what a social media roll-out plan could look like for [...]

  • http://cindyking.biz/cross-culture-tweets-week-28-of-2009/ Cross-Culture Tweets – Week 28 of 2009

    [...] Integrating Social Media into Your Sales and Marketing Process – RT @shanegibson @StevenARosen [...]

  • http://www.firstpagegoogleresults.com/ website marketing seo

    This Meetup will be focused on how to integrate and use social media marketing into your sales process. In this session you will learn: …