Listening 2.0 – Social Media Listening Strategy

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listening_deviceListening is a core part of all strategy, military, personal relationships, sales and social media. Observing your competitors before forming strategy and taking action, or listening to your customer for the purpose of engagement, rapport and opportunity seeking.  It all starts with listening.  In marketing, as in battle it is often one bold stroke that wins, knowing when, where and how we hit our adversary.  Today’s podcast is about Listening 2.0 and what it means to all of us.  Listening 2.0 is about making others feel listened to and understood, it’s not just about nodding our virtual heads or tabulating comments in a social media sentiment report.

Photo Credit: Dr. X’s Vintage Photo Blog

October 6, 2009 · Filed Under * Sales Podcast, Internet Marketing and SEO, Marketing and PR, social media, social media podcast, social media training

Comments

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  • http://firstpagegoogleresults.com/ video seo

    Listening can only be effective if your customers are into Social Media; otherwise, your efforts will be futile. This is self-explanatory, …

  • wude72

    Thanks, some very good info.