10 Social Media Tips Under 140 Characters

Here’s a summary of social media tips I have posted on Twitter over the past week. They’re usually inspired by conversations, client questions or things I have observed that work well or don’t work at all. I like to archive them for those of you who don’t want to sift through my very noisy Twitter stream to find the gems. Here they are:

When teaching people talk in variable rules and principles not universal ones. Nothing is forever…things move fast.
Many people will quit, shun and criticize social media marketing when they realize it’s actually about leadership.
Dear Agency/Marketer/Sales Guy, if we wanted marketing and pitching we’d watch TV.
If you keep changing your message you will keep starting over. Experimenting with your strategic brand is not good.
Social media works better when it’s incorporated holistically with your entire set of marketing tools.
Before listening to someone’s social media tips or advice use social search to verify their credibility.
Leadership is influence (John Maxwell) and influence is measured based upon the change and action we create.
Use Twitter lists to let people know you’re listening.
Consistency, conviction, passion and focus are needed to see a social media plan succeed.
Best short-cut for results: focus on people, relationships, & psychology not gimmicks and clicks.