Guerrilla Social Media Marketing – Positioning

This is another (unedited) excerpt from the new book Jay Conrad Levinson and I are writing:

A guerrilla positioning story tells your specific niche the following:

1. What your corporate values are and what you represent
2. What you offer and specifically what business you are in
3. What makes you unique, and distinct
4. What you do better than anyone else
5. Who loves to do business with you (your target markets)

Guerrillas position through stories and conversations

The first step in positioning through social media is to get to know your audience intimately. Commonly referred to as social media monitoring tools, guerrilla intelligence tools allow you to sort through the millions of possible blog posts, Tweets, and videos honing in on relevant conversations by your target market. Once this target market has been identified, and their true needs, wants, communications style and culture has been determined then the conversation begins. It’s not a sales pitch, it’s a series of questions, value added content, and engaging conversations using multiple social media. Over time each of these little interactions forms and tells your positioning story. How you answer questions, share information and produce content must be consistent with your brand and the positioning story you want to tell.

Guerrilla Social Media Marketing – Copyright 2010 Jay Conrad Levinson – Shane Gibson & Entrepreneur Press

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March 11, 2010 · Filed Under Internet Marketing and SEO, Marketing and PR, social media, social media tips, social media training

Comments

  • CristianStar
    Social media is indeed a very big challenge if you are a big company... For smaller companies it's somehow easier, but when you change the scale you are working on with social media, well, it's harder and new challenges arise...
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  • Thanks for the cool info. This is the best site i've read today.
  • Eva
    Nowadays, if you’re not tweeting, Facebooking, or blogging, what are you doing? Everyone has a Twitter account, a Facebook page, or a blog—even celebrities! With the popularity of social networking comes the need to learn about social media marketing. Social media marketing is a cheaper and highly effective way to spread up-to-the-minute news; an easy, inexpensive way to enlarge your audience, customers, and business.
  • Camila
    indeed a great resource to be shared!
  • This post is very great, I like it very much.
    Thank for share.
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