There are dozens of organizations out there that are effectively using social media in the not-for-profit and charity sectors. I have truly just begun to understand and study all of the fantastic case studies and success stories from events like the annual Blogathon to some of the great stuff that organizations like the Redcross have achieved through online funding.
Today’s podcast is not about some of these global examples but a very local one I had the privilege to be part of. In a 24 hour period Anthony Caridi of KasuFunding.com and I along with a very committed social media community here in Vancouver raised over $12,000 for the Make a Wish Foundation. Almost 100% of the donations came from Twitter or FaceBook connections.
Here are 10 things we discovered that worked (some of them we implemented and others we will implement next time):
1) Organize your collateral material early for each stakeholder group
2) Make your content easy to share, cut and paste
3) Integrate the offline with the online and get influencer buy-in early
4) Have multiple platforms for RSVP’ing for events
5) Get donors with big lists and big reach to not just cut a check but use that influence and reach to promote your cause
6) Contact people individually and ask them to do something easy
7) Use a fundraising platform like KasuFunding.com that makes it easy for people to Tweet, share and forward information about the cause.
8) Work close with the Charity
9) If you are a charity leverage your stakeholder groups when social media marketing instead of using internal resources
10) Keep your message really simple.
Special Thanks to:
Anthony Caridi of KasuFunding.com met with me a month ago and shared with me a great vision. His goal was to run an online social media campaign to raise funding for the Make a Wish Foundation. Globally Make a Wish grants a child’s wish every 40 minutes. Most of these children are very ill, many of suffering from life threatening illnesses. The stories are both heart warming and gut wrenching for me. (See some recent wishes here) Being a parent and knowing the innocent bliss that most of our kids live in, it’s hard to see children live with such hard realities. I’d like to ask you to donate a small amount, the goal is not to have a few big companies cut big checks. The goal is for all of us just to donate $20 and invite a friend. Through the power of our online social networks, blogs and Twitter accounts we hope to prove that a whole bunch of little contributions by a large community can make a huge difference. Click through below to learn more: