As organizations push into the social media space many will start with a social media position, others will have a social media department within their company. This is a great initial step but there are pitfalls and down-sides to seeing social as separate from other business activities. Today’s podcast (direct download here) talks about the whether or not we should have dedicated social media silos or fully social companies.
In my opinion your end goal must be to fully socialize most of your departments from HR to sales, marketing and even the senior executives in the company. What are your thoughts?
Today’s podcast (direct download here) focuses on the difference between building an online persona or brand versus building you the person/organization. Too many people have a veneer they present to the world. Once we scratch the surface when we interact with that brand or that person we can be disappointed.
There are also brilliant people and awesome brands that don’t realize that their persona is actually hiding the great things about them. Today’s podcast focuses on why we need to build the person, build the organization and forget the veneer.
I talk a lot about thought leadership in social media. In fact in our Social Media Matrix Stephen Jagger and I label our 5th and highest level engagement “Thought Leadership.” When I talk about social media and thought leadership on my blog, Twitter or live at an event/seminar there’s always a couple of people that moan or whine. They say the word is overused in social media. Funny thing is the term has been around a lot longer than the term “blog” or social media (1994 According to Wikipedia) — it is an integral part of any marketing, community building, or leadership endeavor.
Thought leaders create community, build other leaders, and create unique content that speaks to and helps specific markets. Today’s podcast (direct download here or via iTunes here) discusses thought leadership and it’s importance to marketing, leadership and even your career.
Here’s a SlideShare embed of the model:
As for those that don’t like the term “Thought Leadership” here’s my challenge to you: find me an easy to understand, non-geek or non-tech speak definition that has global appeal and I will gladly use it.
As for the rest of us. Thought leadership is a process of becoming, not an event or clever blog post. Here are a few of my favorite modern day business thought leaders:
- Jeremiah Owyang
- Jay Conrad Levinson
- Arrianna Huffington
- Tim O’Reilly
- Charlene Li
- John C. Maxwell
- Rob Cottingham
- Bruce Philp
Let me know who your favorite thought leaders are.
Today I had the great opportunity to once again have Bruce Philp author of the Consumer Republic on my social media podcast. I was so inspired by our conversation I actually reworked my Socialized! Lunch presentation today to include some very important thoughts that Bruce shared about the future of brands and the true power consumers now hold in their hands.
The idea for this podcast discussion really came from a couple of tweets I posted about Groupon’s recent off-color marketing tactics and my disappointment that their response and handling of comments and complaints seemed to be more about sanitizing and denying versus engagement and authentic apologies. (Still not happy with Groupon’s Super Bowl Ads this was the icing on the cake) Bruce’s question to me at that point was; “what if consumers become discouraged and no longer engage?” (because of this type of corporate response online.) I invited Bruce back on the show to talk about the “Consumer Republic” and answer this important question.
During the podcast the conversation quickly turned toward so-called social media experts bloggers etc. who are often the first to criticize a brand, but personally don’t walk their talk in regards to engagement or even responding to blog comments and tweets. (I’ve been personally guilty more than once of not returning an email or a phone call due to huge volumes of in-bound tweets and inquiries.)
Have a listen to the podcast and let me know what your thoughts are on the subject. A huge thanks to Bruce Philp for logging on and having the conversation as well.
I first met Guy Kawasaki at an Olympic Tweetup here in Vancouver a little over a year. My co-author Jay Conrad Levinson had already filled me in on guy, and Jay may have even used the work “enchanting” when he described Guy. He seems to arrive and light up a room and make everyone around him feel at ease, when guy speaks about marketing and leadership business leaders listen. When Guerrilla Social Media Marketing was being written Guy was #1 on our list as the person to write the foreword, and we were absolutely honored to have him do so. He is a true guerrilla marketer and his use of Twitter and the creation of his site Alltop.com make him a social media thought leader and innovator. He also is an Apple Fellow and the driving force behind the creation of the Apple Fanboy many decades ago (a movement which is still in full force).
With Guy’s new book Enchantment being released today I responded to Guy’s announcement and asked him to do a podcast interview. In the interview we discuss:
- Enchanting brands
- Social media marketing
- Enchanting today’s worker
- How to resist enchantment
- and the difference between enchanting brands like Apple and Zappos and mainstream run-of-the-mill brands
Below is an “Enchantment Info Graphic” to accompany the podcast:
Last week we posted part 1 of our seven part social media assessment. In this week’s podcast I will talk briefly about how you can assess social media effectiveness on various networks including Linkedin, Facebook, Twitter and sites like YouTube and Flickr. Each social network could be a full one hour podcast on their own – but today I have given you the 20,000 foot view. The major focus of the assessment is to determine how prepared you are technically and culturally to engage in two-way conversations with your stakeholders. It also looks at your ability to provide content that is filled with contrast and relevant information for your market.