Most social media failures aren’t big public train-wrecks on the internet. They’re silent failures, people and brands that never rise above the noise and get noticed. Today’s podcast focuses on 6 reasons you may be silently failing and what you can do to turn things around.
The 6 Reasons You’re Silently Failing in Social Media:
1) Your content strategy is too safe
2) Your reach is minimal
3) Your conversation strategy is weak
4) The right people don’t know who you are or they don’t care
5) You have no social media plan
6) You’re not integrating social media
I have been a little too busy over the past 3 months. 20 seminars and training sessions, a half-dozen new clients for our social media agency and of course family time! I have a number of new podcasts in the que for you over the next 60 days but I thought I would re-ignite my blogging efforts by sharing a new video I just posted called “7 Steps to building a Social Business.” Also you can also check out our Socialized! Agency Blog for new and breaking news on the social media space. Enjoy!
Also Consider Gannon University Online MBA Programs as another way to build success in the business world. Before you get social a business foundation really helps.
At Socialized! our Social Media Agency we have had some incredible opportunities over the past year to work with brands such as the Ford Dealers Association of BC and Alberta, the Certified Management Accounts, CGA BC, CGA Canada and the Make-a-Wish Foundation. However…even producing the week long event “Social Media Week Vancouver” did not prepare us for the passionate, loyal and often opinionated fans at Wizard World Comic Cons. This is a relatively new adventure for us but this podcast reviews 5 social media lessons I have learned (or re-learned) so far:
5 Lessons (Listen to the podcast for a full explanation):
- Tapping into a Tribe is much better than building one
- When people know you’re listening they talk, share, tweet, like and follow
- Amplify the moment
- Run contests to find influencers
- Partner to expand influence
Here are some of the links and resources mentioned in the podcast:
Wizard World Comic Con Sites and Resources
- Wizard World Event and News Site
- Wizard World Comic Con Blog
- Wizard World Facebook Page
- Wizard World on Twitter
Social Media Monitoring:
- Socialized! Blog
- Socialized! Team on Twitter
- Shane Gibson – Chief Social Officer on Twitter
- Tris Hussey – Chief Geek and Pixel Washer on Twitter
- Anthony Caridi – President on Twitter
Social Media Podcast: Ford dealers across North America are executing some amazing social media strategies. While catching up on my reading and best-practices I stumbled across a great case study on how Lebanon Ford (Ohio) has had some incredible success. They don’t just have a great social media team, they have built a truly social culture in their dealership that has resulted in a 260% year-on-year increase in Internet sales of vehicles and a significant increase in walk-ins and revenues overall.
I asked Zack Bello, Marketing and Communications Manager at Lebanon Ford to share with me how they have built such a great social enterprise that drives real business results using social media.
Today’s podcast is about 10 social media myths that are commonplace in the companies and organizations that we work with at Socialized! Agency. Many of these misconceptions stop organizations from truly realizing the potential of social media (or even starting). Below I have listed the myths. Have a listen to the podcast and let me know what you think.
Today’s podcast is on 11 Social Media Trends for 2012. Here’s the outline for my podcast – I would love your feedback and thoughts:
- How not if
- TV on everything and social on everything (Major adjustments for broadband providers will need to be made to keep pace with this multi-screen universe)
- Location based marketing will continue to grow
- Social cultures will evolve out of social use
- Social CRM will move mainstream
- India is rising
- A return to engagement
- Rewards versus contests
- Filters will dampen the noise
- Social networks will become more fluid and mobile
- Corporate social intranets
- App overload
- Lack of conversation management
- No policy, training or identity management
- Lack of true internal social culture
- Domestic focus and culture
- Competitors get better at local, mobile and intimacy
- No follow-up after the contests (see engagement)
- Hard push back for no engagement
No problem can be solved from the same level of consciousness that created it. – Albert Einstein
This is not my typical post. It consists of more questions than answers and what I really want to know is how you feel about these images.
This is today’s 24H News frontpage. It seems that what makes the headlines is not food shortages at the food bank or that we have the most chronically destitute skid row on the planet. It’s about the fact that we have an abundance of crack users and not enough crack pipes. We have a systemic problem not just and addiction problem. Paraphrasing the Einstein quote above – the people and the thinking in the system that have allowed this social disease to propagate are very unlikely to be able to solve the problem.
8 Blocks away from Canada’s poorest postal code where hundreds of HIV infected drug users live in 3rd world conditions I snapped this picture. It’s from boxing day. Seems people waiting to get into the Future Shop Boxing Day Sale felt it was okay to pile their empty cups and garbage on top of two news stands instead of (gasp) holding onto them and disposing of them in an ethical way. My hyposthesis: these consumer drones were so fixated to their big screen TV’s they couldn’t make the right decision in their trance. In addition to this… everyone else was doing it. (similar logic for the riots).
Lastly I think that this image sums it up. We should be reaching for this button more often than the “Easy Button.” Our thinking and level of personal responsibility on all fronts needs to be adjusted. What has to change? I think as we discard our garbage while we buy new “things” and hope that big brother will take care of all of our problems we will be doomed to propagate these social sicknesses and to a greater level. The solution isn’t more money from government or more “things” – it’s a new consciousness. What has to change on a individual level to make this happen?
Hiring a social media manager, social media coordinator, chief tweeter or whatever you might call it is a challenging endeavor. There are many brands which have experienced great success and many who have also shot the foot off of their brand on the internet. Social media is not a department or a cubicle, it represents the most powerful word of mouth (or word of mouse) channels that have ever existed. Too many organizations aren’t strategic about who they hire internally or how they intend on implementing social media and integrating it into their business processes. Today’s podcast covers four major areas you need to look at (there are many more) before hiring.
These are the 7 Rules of Engagement from Sociable! (http://fb.me/sociablebook) that Stephen Jagger and I developed almost 2 years ago… and the rules are now more important than ever! Enjoy! – Shane Gibson.
Many people ask us how to do this. Here’s the answer:
Today as associations, non-profits and any other member based organizations we need harness the power of community to grow our member base. This infographic is a work in progress but I wanted to post it and get your feedback. What are your thoughts?