Here we are. The top of the mountain. I have walked across red hot 1200 degree hot coals (with Fred), but that only lasts a few seconds. This was a serious accomplishment for everyone involved, each entry required a new commitment to move forward. I cannot remember the last time I attacked a goal like this in my business with such tenacity (talent can be a blessing and a curse). Okay so maybe I’m exaggerating a bit but this was something everyone involved in the blogathon (bloggers and donors) can be really proud of.
Why I mention this, is I wonder how much all of us can achieve if we stretched ourself like this in all aspects of our life continually. Anyway, I ran out of things to say 5 blog entries ago…
I must say I started with Blogathon with the intention of eating lots of high energy foods, hydrating massively and stretching every 45 minutes or so to stay limber. That lasted about 3 hours. I have now shyed away from Flip Video cam as I definitely look like I stayed up for 24 hours +. I’m about 31 minutes late in finishing my last post but it still feels great to be rounding the last corner of this Blogathon.
As a sales person and a motivational speaker I like to move around a lot, and it was to my surprise that I was able to sit and focus for that entire 24 hours. My goal was $2500 but i think it looks like we raised $1700.00 (unofficial number).
And by the way I mean “we,” kind messages and encouragement from my virtual running mates really helped keep me going. (Thanks Duane Storey, Rebecca Bollwitt, Karen Hamilton, Ayeza Garcia, Isabella Mori, Danny Dang, Mehnaz Thawer, INVOKE, Barbara Doduk, TAGGA, Raul and Colleen Vince. you were all awesome) Then of course the RedBull ( 2 cans…. no Vodka) came out in full force around 4:30 pm today, I was pretty sure if I closed my eyes for a nap I’d be gone. Gregory Pinch who introduced me to the MSMF and Yam De La Pena who provided comedic relief played a big part too.
What I liked about this event was that it really proves that there can be a real connection socially (for good) online. I used my e-mail list, facebook connections, meetup friends, and even did a skype podcast with Fred Shadian today while he was on the island.
A sales video podcast on the impact that we have on our corporate brand:
This is blogathon entry number 46 for the MSMF Blogathon. Visit this page to learn how you can support this cause.
New York Times business writer Joe Nocera was at the receiving end of a mind blowing customer experience—and wrote to tell about it. Four days before Christmas, he realized that a $500 PlayStation gift for his son had not arrived. He tracked the shipment from Amazon and learned that it had been delivered and signed for—but not by him. Ouch!
If you want customers to become your brand ambassadors, you’ve got to go “way” overboard on satisfaction. Amazon did. Satisfied that he did not receive the package, they sent a replacement immediately, and it arrived on Christmas Eve. Naturally, Nocera has been talking, and writing, about the experience ever since.
The risk here is perceived, not real. Even if one or two customers went to great lengths to rip you off, you’d be ahead in terms of your investment in customer loyalty.
What is your return/guarantee policy? If you are a consultant, do you guarantee results or no invoice is cut? If you’re a realtor do you guarantee to sell a home in 90 days or lose your commission? It’s the niche or the ditch—how will you make your guarantee a powerful differentiator?
The Call to Action
If you were Amazon, would you have done the same? What if the customer was an average Joe (or Jo) instead of a business writer (I wonder if that came up). Would you still do it? If you’re looking for an adrenaline rush, look for an opportunity to go this crazy!
Neil Godin (a.k.a The Turnaround Guy) is a native of Vancouver, Canada, and is president of Neil Godin International Inc. A former business journalist, he is one of North America’s leading business speakers, trainers and writers. As a conference speaker and seminar leader, he has addressed more than 300,000 people from coast to coast.
This is blogathon entry number 45 for the MSMF Blogathon. Visit this page to learn how you can support this cause.
Stephen Jagger’s Realestate and Technology blog is always a new source of information on how technology is enabling sales people and entrepreneurs. What I like about Steve’s blog (besides the fact that he links to me from time to time) is that Steve walks his talk and gives real advice not just teasers.
Everything from new ways of mashing up web content or great gadgets like the Flip Video they seem to be on it. Of course being a sales person myself I like his straight forward rants.
Nick Usborne and I worked together years ago. Nick is author of the book “Net Words” and is a leading freelance writer, web-marketer and consultant. His book Writing Rituals really helped me get over what if often referred to as writers block (decreased Guiness intake seems to have helped as well).
Nicks Online Copywriting blog is invaluable as a resource.
This for me is a five star resource.
Part 4 of a 4 part micro podcast series (2-3 minute podcasts) Based upon the book “Closing Bigger the Field Guide to Closing Bigger Deals.”
This is blogathon entry number 42 for the MSMF Blogathon. Visit this page to learn how you can support this cause.
Part 3 of a 4 part micro podcast series (2-3 minute podcasts) Based upon the book “Closing Bigger the Field Guide to Closing Bigger Deals.”
This is blogathon entry number 41 for the MSMF Blogathon. Visit this page to learn how you can support this cause.
Part 2 of a 4 part micro podcast series (2-3 minute podcasts) Based upon the book “Closing Bigger the Field Guide to Closing Bigger Deals.”
This is blogathon entry number 40 for the MSMF Blogathon. Visit this page to learn how you can support this cause.
Part 1 of a 4 part micro podcast series (2-3 minute podcasts) Based upon the book “Closing Bigger the Field Guide to Closing Bigger Deals.”
This is blogathon entry number 39 for the MSMF Blogathon. Visit this page to learn how you can support this cause.
This is a full 30 minute keynote I did for the Certified Management Accountants of British Columbia at their Career Connections Event on November 1st 2007. Introduced by Vinetta Peek of CMA BC Canada. The audio quality wasn’t great but the content is good.
Title: The Career Maker – Relationship Development Skills
This is blogathon entry number 38 for the MSMF Blogathon. Visit this page to learn how you can support this cause.