The New Rules of Engagement in Social Media
These are the 7 Rules of Engagement from Sociable! (http://fb.me/sociablebook) that Stephen Jagger and I developed almost 2 years ago… and the rules are now more important than ever! Enjoy! – Shane Gibson.
Social Media Speaker Video: Going Social with CRM #SCRM 41:28
I recently delivered the keynote speaker address to CDC Software’s CRM conference in Las Vegas. This is one of the most recent social media for sales professionals talks I have done and it’ not just a promo clip. Here’s the full 41 minutes on “Going Social with CRM – How Social Media is Turning Sales Upside-down:
Here are the slides to go with the presentation:
Shane Gibson (@ShaneGibson) is a sales and social media speaker who has addressed over 100,000 people on stages on three continents over the past 15 years. He is also co-author of Guerrilla Social Media Marketing and Sociable! How Social Media is Turning Sales and Marketing Upside-down. When he’s not speaking or Tweeting he is in the social media trenches working with his clients as Chief Social Officer for Socialized! Ltd. a social media agency and training organization.
Social Media Week Vancouver Registration Get Involved!
Podcast: Play in new window | Download
Today’s podcast is a little different than most. It outlines the upcoming Social Media Week in Vancouver that my team and I at Socialized! are putting together (with some massive help from our community, sponsors and our advisory board). I will posting a full text outline of this as well on the Social Media Week Vancouver blog shortly. In the meantime, have a listen and if you’re anywhere near Vancouver we would really like to have you attend, sponsor or even speak.
Social Media for Real Estate – Sociable! Slides
Stephen Jagger and I presented this weekend at the Banff Western Connection on how to get Sociable! and use social media to drive business as a Realtor. Because real estate is a hyper-local marketing game social media has many powerful applications. Here is our presentation:
Guerrilla Social Media Book Launch Events – Vancouver – Calgary – Toronto
I wanted to give you a quick update on what have been up to. I will be touring several cities in Canada this month and will also be available to speak to your association or Meetup group on Guerrilla Social Media Marketing as I travel.
Here’s the info on events:
November 17th 2010 – Guerrilla Social Media Marketing – Toronto, ON Hosted by The Toronto Board of Trade – Media Sponsor Techvibes.com
Details:
Guerrilla Social Media Marketing;
TURN YOUR SOCIAL MEDIA MARKETING EFFORTS INTO PROFITABLE GUERRILLA CONQUESTS
In today’s dynamic market environment, it’s important to differentiate your business and capture the attention of your audience. Join Shane Gibson, co-author of Guerrilla Social Media Marketing and Sociable! to learn how to ensure your business stands out from the crowd.
This unique session will offer you insight into:
* The top ten attributes of a guerrilla social media marketer
* How to tap into large influential networks online and offline
* The power of nano-casting and nano-marketing
* How to develop and manage a social media marketing campaign
* Five strategies to help you maximize social media ROI
Click here to register for this event
Address:
Radisson Hotel Toronto East
55 Hallcrown Place
Toronto, ON
M2J 4R1
For more information, click here to download the event PDF.
November 22nd 2010 – Calgary Guerrilla Social Media Marketing Book Launch and Social Mixer. Media Sponsor Techvibes.com
Details:
If you want to know what happens when Guerrilla Marketing meets Social Media please join us in Calgary’s business and social media community for a unique book launch event and social mixer hosted by Shane Gibson, author of the new book Guerrilla Social Media Marketing.
Register on Facebook: http://www.facebook.com/event.php?eid=170754506275099&index=1
Register on EventBrite: http://guerrillamarketingcalgary.eventbrite.com/
November 25th 2010 – Vancouver Guerrilla Social Media Marketing Book Launch and Social Mixer – Media Sponsor Techvibes.com
Details:
If you want to know what happens when Guerrilla Marketing meets Social Media please join us in Vancouver’s business and social media community for a unique book launch event and social mixer hosted by Shane Gibson, author of the new book Guerrilla Social Media Marketing.
Register on Facebook: http://www.facebook.com/event.php?eid=137198492998189
hRegister on EventBrite: http://guerrillamarketingvancouver.eventbrite.com
For sponsorship, media and volunteer details please contact:
Rina Chong
Facebook: Rinaisan Angel
Mobile: 604.561.8908
Email: rinakbi@gmail.com
Twitter: @rinachong/@shanegibson
Important note: We are looking for Meetup.com organizers and Tweetup hosts for more launch party events in Calgary, Vancouver, Regina, Montreal, Halifax and Toronto (GTA). Send us an email or a tweet if you’re interested in helping or hosting an event.
November 29th, Toronto, ON – Shane Gibson speaks on Guerrilla Social Media Marketing at the Real Estate Marketing Summit
This one-day educational conference has been designed by Realtors® and for Realtors® who want to grow their business online.
Realtors® are also eligible to earn 3 CE credits during the conference!
Mortgage brokers, lawyers, accountants, service providers and other real estate professionals and are also welcome to participate to better understand how online and social media marketing can be used to grow their business.
Register and read more by clicking here.
Social Media Calendar
Podcast: Play in new window | Download
There are many aspects to success in social media. Having a solid goal, knowing your core target market and of course monitoring social media conversations and your brand. Producing great content and engaging community are also vital. All of this has to be grounded in a solid implementation plan in order to work over the long term. A goal, great content, and community engagement are not enough to succeed using social media as a marketer, sales person or entrepreneur. We also need to ensure that we are consistent in our approach, message and community involvement.
Today’s podcast is about the importance of a social media calendar for individuals and organizations. I have also provides a social media calendar template that Jay Levinson and I developed for Guerrilla Social Media Marketing.
Have a listen, download the sample social media calendar and then let me know how it works for you.
Download the sample Social Media Calendar (WORD) and Social Media Calendar (PDF)
Social Media Calendar
Worthy Cause: Local Man is Fundraising for New Spandex Outfit
Just kidding… but he does need skates 
Ever thought of dropping everything to chase a dream?
We all would…. as long as it fit in to our busy schedules. BUT who has the time or the energy?
I was chatting with Steve Jagger, my co-author for Sociable!, and he shared the new adventure his younger brother Kevin has undertaken.
I had spoken with Kevin just a few months ago, at the time he was working for a US college media firm after putting in his dues on Bay Street as an investment banker. Turns out I was a little out of the loop.
After watching the Vancouver 2010 Olympics, Kevin has decided to quit his job and attempt to compete in long track speed skating with the ultimate goal of trying to make the Canadian National Team.
Crazy right?
What makes it only slightly crazier is that Kevin has never even competed in speed skating and up until the time of writing has yet to step on Oval ice!! Talk about bold.
One thing I did not realize is speed skating is not cheap – especially when you have to commute to Calgary to compete (the ice at the Richmond Oval has been removed), hire a full time coach and get custom made skates & blades.
As a way to support himself, Kevin has started a great blog that follows his journey from the cubicle to the ice. The blog is aptly named: Long Track Long Shot (http://www.longtracklongshot.com).
If you want to support Kevin on his journey he is selling t-shirts to help raise funds to buy his first pair of custom skates. For $25 you can help Kevin and even get the t-shirts delivered by Kevin on his bike! (for those of you living in the Lower Mainland). You can order for the next 48 hours if you want to support his vision.
Here’s a video of him training:
Make a Wish Foundation 24 hr Online Fundraiser is Today
Anthony Caridi of KasuFunding.com met with me a month ago and shared with me a great vision. His goal was to run an online social media campaign to raise funding for the Make a Wish Foundation. Globally Make a Wish grants a child’s wish every 40 minutes. Most of these children are very ill, many of suffering from life threatening illnesses. The stories are both heart warming and gut wrenching for me. (See some recent wishes here) Being a parent and knowing the innocent bliss that most of our kids live in, it’s hard to see children live with such hard realities. I’d like to ask you to donate a small amount, the goal is not to have a few big companies cut big checks. The goal is for all of us just to donate $20 and invite a friend. Through the power of our online social networks, blogs and Twitter accounts we hope to prove that a whole bunch of little contributions by a large community can make a huge difference. Click through below to learn more:
Guy Kawasaki + Olympic Hockey Tweetup in Vancouver Holy Kaw!
It started with a tweet from Jason Baker. He had been in contact with Guy Kawasaki and Guy wanted to meet the local twitter community at a Tweetup. Guy is here in town until Sunday morning enjoying a gauntlet of Olympic Hockey. Jason contacted Stephen Jagger and I and asked if we could put something together. A Tweetup is a loosely organized meeting of people who are connected on Twitter. (Tweetup in-depth explanation here) The purpose is to take all of those virtual online connections and meet offline to cement relationships, share ideas, or in this case cheer on Team Canada. We contacted several venues and found that the Caprice on Granville would host us and our Twitterati for a Hockey celebration — but we had to bring 200 people of course. With less than a week to plan Stephen, Jason and I enlisted the help of the International Internet Marketing Association and Social Media Club Vancouver. A couple people started the idea but once the ball was rolling the community really self-organized and we easily met and exceeded the 200 person number by the first period of the Canada-Switzerland game this past Thursday.
Although we invited the world, most people were local that attended; I have never seen a Tweetup of this size in Vancouver where everyone came out to connect in person. What the Olympics has done is give us Vancouverites a reason to relax, connect more often and have more fun. What was great of course is that Canada won (sorry my Swiss friends) and Guy Kawasaki the most Tweeted about personality online showed up after the game to say hello. Over all it was a fantastic demonstration of how social media and virtual connections can create real community and real relationships. For more Tweetups in Vancouver visit “VancouverTweetup.”
Victory Goal Video (by @jlate)
O’Canada Video (by @jlate)
Photos
The Fashion Police Were Obviously Not Present
Mitch Baldwin of Social Media Club Vancouver at the Caprice
Marc McPherson @marcmcpherson from Builddirect.com
Vancouver's Social Media Community Tweeting Up for Team Canada
@jason_baker @guykawasaki @shanegibson and friends
@cybelenegris & @guykawasaki
Shane Gibson is co-author of Sociable! How Social Media is Turning Sales and Marketing Upside-down and is an active member of the Vancouver Board of Trade and Social Media Club Vancouver. Learn more about Shane at http://ShaneGibson.tel or follow him on Twitter @ShaneGibson.
A Big Thank-you for Helping Make the Sociable Book Launch a Huge Success!
A big thank you to all those that came out to the Sociable! Book launch party.
The event was a massive success with over 500 people through the door of the V Lounge in Yaletown.
Thanks You!
PHOTOS:
Have you seen the pictures from the launch party?
You can see them here – http://www.facebook.com/SociableBook
We will have a video from the event shortly, watch http://www.sociablebook.com for it!
Do you have photos you took at the party? We would love to see them, just upload them to our Facebook Fan Page
http://www.facebook.com/SociableBook
BUY SOCIABLE!
Didn’t Get A Chance To Buy Your Copy of Sociable! ??
You can buy Sociable! at:
Amazon.com – http://bit.ly/9OoplU
Hager Books – 2176 West 41st Avenue, Vancouver, BC – 604-263-9412
Bulk Purchases - http://www.sociablebook.com/BuyTheBook.ubr
SPONSORS:
The Sociable! Launch Party could not of happened without our sponsors. A big thanks to:
Event Sponsor:
Amuse Consulting – http://www.amuseconsulting.ca
Media Sponsors:
TechVibes – http://www.techvibes.com (marketing support)
6SMarketing – http://www.6SMarketing.com (marketing support)
Jeremy Lim – http://www.jeremylim.ca (photographer)
FreyBurg Media – http://www.freyburgmedia.com (video)
Cruiser Tables:
HootSuite – http://www.HootSuite.com
SplitMango – http://www.SplitMango.com
Mobio – http://www.mobioid.com/
SiTek – http://www.sitek.com
Kaerus – http://www.kaerus.ca
JustTheBill – http://www.justthebill.com
SPEAKING:
To hire Stephen and/or Shane to speak at your next conference or event please contact us at http://www.sociablebook.com
Thanks again so much for your support!!
It was a really fantastic night and we could not have done it with out you all.
Sincerely,
Steve and Shane
http://www.sociablebook.com
http://twitter.com/sociablebook
http://www.twitter.com/sjagger
http://www.twitter.com/shanegibson
Podcast: 10 Things That Will Not Change About Social Media in 2010
Podcast: Play in new window | Download
Today’s podcast is about 10 Things That Will Not Change About Social Media in 2010. There have been 1000′s of bloggers who have put fingers to keyboard and pounded out their predictions for social media in 2010. While there’s many predictions about future technology advancements, new demographics and debatable Twitter growth there are many things that are not going to change. So here is a summary of my thoughts that are on the podcast:
10 Things That Will Not Change About Social Media in 2010
- It’s about the conversation
- It belongs to everyone
- It can’t be controlled only lead
- It works best integrated
- It doesn’t fit in the marketing ROI box
- It’s an investment
- It’s never been about the tools but those who wield them
- It’s not going away, it’s not a fad
- Experimenting with your clients money is a bad idea
- Success belongs to the storytellers
Speaking and Training
Subscribe in iTunes
Buy Guerrilla Social Media Marketing!
Buy Sociable! Now.
