Social Media Calendar
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There are many aspects to success in social media. Having a solid goal, knowing your core target market and of course monitoring social media conversations and your brand. Producing great content and engaging community are also vital. All of this has to be grounded in a solid implementation plan in order to work over the long term. A goal, great content, and community engagement are not enough to succeed using social media as a marketer, sales person or entrepreneur. We also need to ensure that we are consistent in our approach, message and community involvement.
Today’s podcast is about the importance of a social media calendar for individuals and organizations. I have also provides a social media calendar template that Jay Levinson and I developed for Guerrilla Social Media Marketing.
Have a listen, download the sample social media calendar and then let me know how it works for you.
Download the sample social media calendar here in Word format and here in PDF format
Social Media Calendar
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Podcast – Helping salespeople get smarter with digital assistants and technology
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Amacus
Today’s podcast is with sales technology thought leader John Cousineau who is President of Innovative Information the creators of Amacus. John and I have had a number of coffee chats and debates around why and how to use technology and social media to improve sales performance and customer experience. The nexus of sales and social media seems to be happening in the CRM and Social CRM space. The question is it happening fast enough and making things more efficient or is it just giving sales people more buttons and buzzwords to worry about.
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Podcast: 10 Things That Will Not Change About Social Media in 2010
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Today’s podcast is about 10 Things That Will Not Change About Social Media in 2010. There have been 1000’s of bloggers who have put fingers to keyboard and pounded out their predictions for social media in 2010. While there’s many predictions about future technology advancements, new demographics and debatable Twitter growth there are many things that are not going to change. So here is a summary of my thoughts that are on the podcast:
10 Things That Will Not Change About Social Media in 2010
- It’s about the conversation
- It belongs to everyone
- It can’t be controlled only lead
- It works best integrated
- It doesn’t fit in the marketing ROI box
- It’s an investment
- It’s never been about the tools but those who wield them
- It’s not going away, it’s not a fad
- Experimenting with your clients money is a bad idea
- Success belongs to the storytellers
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Why Social Media ROI is NOT as Important as ROR
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Today’s social media podcast is on social media ROI or return on investment and why it’s not nearly as important as ROR. ROR is a term introduced to me by Darcy Rezac author of Work the Pond. From a social media perspective and a general marketing perspective most people are nearsighted and have serious tunnel vision when it comes to social media ROI. ROR is about return on relationship and not just winning clicks but winning hearts, minds and loyalty. Most people talking about social media ROI have only been studying it for 24 months or less. Some don’t even use social media actively as an engagement and relationship building tool. I discuss this and many other aspects of ROR and ROI for social media in today’s podcast. Any and all feedback on this podcast would be welcome and appreciated.
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Hootsuite for the iPhone – Social CRM Just Went Mobile!
Those of you who follow me on Twitter will know I’m a big Hootsuite fan. I interviewed Ryan Holmes CEO of Invoke Media (the company that made Hootsuite) a few months ago about the Twitter app and I’ve been a loyal user ever since. It is a web based Twitter app, and actually if fully used to it’s capacity could be considered a Social CRM tool. I use Hootsuite to monitor 15 niches’ of clients, stakeholders, influencers and friends. I also use the program to do A/B testing on headlines and research what time of day people respond best to my updates and links. The fact that I can now take this Twitter/Social CRM tool with me on my iPhone truly un-teathers me from the office and allows me to interact with my Twitter accounts, clients and core niche markets. Expect more Tweets from me on the go now. The video is on the Hootsuite iPhone App:
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Dr. Denis Cauvier author of Hired 2.0 Podcast Interview with @shanegibson
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Today’s podcast interview is with Dr. Denis Cauvier bestselling author of the ABCs of Making Money. The podcast interview is on his new book “Hired 2.0 – Recruiting Exceptional Talent at the Speed of Light” and explores how social media, social networking and Generation Y has changed the way we need to approach recruiting, hiring and keeping great staff. Denis is a long time associate and friend of mine who has spoken to audiences in 45 countries on the topics of hiring and retaining great staff.
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Leading and Collaborating with Generation Y
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I’m doing a seminar on December 2nd in Victoria and December 3rd in Vancouver and thought I would share some of what I will be talking about with you in my podcast. Today’s focus is on how to engage, lead and train Generation Y / Millenials in the workplace. This demographic is much maligned and misunderstood.
More information on the seminars here:
Seminar Details
“Leading and collaborating with stakeholders and employees in a hyper connected marketplace.”
With employees, customers and stakeholders equipped with technology that allows for mass collaboration and rapid communication we as leaders need to understand how to harness this technology and the crowds we are connected to.
Today’s workplace is not a homogeneous one. As leaders we have to lead teams that are made up of Baby Boomers, Generation X and Generation Y. This coupled with diverse cultures and values in the workplace make leading both exciting and challenging.
In this session Shane Gibson will cover core trends, leadership tools and opportunities that are associated with today’s digitally connected and diverse marketplace.
Key topics include:
• New rules for engagement in a digitally transparent era.
• Web 2.0 collaboration and learning tools.
• Creating an environment that is productive and engaging for the millennial / Gen Y.
• Tips and approaches for recruiting staff using tools like Facebook, Linkedin and Twitter.
• Using technology to break down silos and create collaboration within your organization.
• How to apply timeless leadership principles to this new work and business climate
CMA Testimonial
“I found the seminar (Partnering & Stakeholder Relationships, November 2009) very beneficial. Shane did a great job on the presentation and communicating the message. I would highly recommend his sessions to my fellow CMAs.”
Sanjeev Lal, CMA, Abbotsford
Register for Victoria, December 2nd 2009 Seminar
Register for Vancouver, December 3rd 2009 Seminar
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3 Things You Must Know About Social Media
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I was recently asked to summarize the what marketers must know about social media marketing by Jay Levinson. I was about to answer him when he added a stipulation in, in 3 points, only 3 summarize what marketers must know about social media. I thought I would share with you what I shared with him:
- It’s a conversation – As marketers in the past we have been awarded based upon our ability to craft messages and broadcast to an audience, a niche or a market segment. People no longer want to be talked at. In fact their conversations with each other on Twitter, Facebook, or even the videos they post on YouTube impact and define major brands. As social media marketers we need to get involved in those conversations if we want to effectively brand and market online.
- It’s a listening tool – More than a conversation, social media marketing is about listening. We need to be listening for opportunities to engage with people that are talking about our brand. Social media gives us the opportunity to engage at the instant someone is talking about us (if we’re listening), and have relevant, personal and authentic conversations with our customers. Use tools like Twitter search, Google Alerts, and SocialMention.com to monitor those conversations.
- Social media belongs to everyone, which is good and bad, it forces you to be different to win – As a marketer you no longer have control or a monopoly on a medium. Social media tools are in everyone’s hands. This is great news for anyone who wants to create a brand and generate revenues online. This is also a bad thing, because it creates a lot of noise. You must have a distinctive message, offering and leadership style if you want to get noticed online. To win you must be more engaging, add more value, and be more creative than everyone else if you want to rise above the noise.
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The End of Social Media
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The End of Social Media
Yes I have consumed the social media Kool-Aid. In fact I have opened my own roadside stand. Social media is an exciting disruptive technology. But the ride is almost over, the hype will die down after everyone has found everyone on Facebook and when even our dog has a blog. Marketers and the community at large will ask “Now What?”
Social media will come to an end. The ride is not over yet, we have a few good years ahead of us but the writing is one the wall. My podcast today is about the end of social media and what it means to marketers, bloggers, business owners and the community as a whole.
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28 Ways to Improve Your Sales Results
I had a number of people (close to 300) complete the 28 Days to Better Selling Program I put on in May and June. Many of you were asking when I was going to do it again? My next one will be in the fall but it will be marketing focused. With that said, you can do the 28 Days to Better Selling Program at your own pace by following the links below.
Here’s how 28 Days to Better Selling Works:
1) A daily task that you can easily implement to improve your sales and business
2) A succinct daily lesson to help you make the improvement
By the end of the 28 days you will have looked at 28 ways to fine tune and improve your sales process and business. The daily lessons will be in written, video or audio format and will take less than 10 minutes each to review.
Day 2 Targeting the Right Referral Sources
Day 3 Prospecting in Person
Day 4 Networking Strategy
Day 5 LinkedIn Prospecting
Day 6 Investigative Prospecting
Day 7 Lead Nurturing
Day 8 Don’t Be A Boring Salesperson
Day 9 Listening in Sales
Day 10 Needs Analysis in Sales Part 1
Day 11 Needs Analysis In Sales Part 2
Day 12 Twitter for Sales Part 1
Day 13 Twitter for Sales Part 2
Day 14 Keeping Commitments
Day 15 Selling Benefits and Results
Day 16 Preemptive Objection Handling
Day 17 Sell the Price Different Not The Total Cost
Day 18 Vital Signs
Day 19 Preparing For a Sales Call
Day 20 Team Selling
Day 21 Just Thinking About You
Day 22 Team Players Make Efficient Sellers
Day 23 Day of Rest, Chill Out and Reflect 
Day 24 Influencing Top Level Decision Makers
Day 25 Key Skills and Strengths for Selling Intangibles
Day 26 Reducing Anxiety and Worry
Day 27 15 Ways to Close A Sale
Day 28 Operationalizing Your Sales Process
Want to Close Bigger Deals? Buy the Book:
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Becoming and Influencing Thought Leaders
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Ronald Lee of Man Meets Woman Happy Sexy You and Vancouver Social Board sponsored this post for the blogathon for the Vancouver Food Bank.
The topic Ronald chose was: What It Takes and/or How to Become a Thought Leader?
This is a great question, have a listen to this podcast to hear about becoming and influencing thought leaders.
To Donate the the Vancouver Food Bank Click here or the image below. Every bit helps!
Blogathon 2009 for Vancouver Food Bank
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