11 Social Media Trends for 2012
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Today’s podcast is on 11 Social Media Trends for 2012. Here’s the outline for my podcast – I would love your feedback and thoughts:
Key trends
- How not if
- TV on everything and social on everything
- Location based marketing will continue to grow
- Social cultures will evolve out of social use
- Social CRM will move mainstream
- India is rising
- A return to engagement
- Rewards versus contests
- Filters will dampen the noise
- Social networks will become more fluid and mobile
- Corporate social intranets
Potential pitfalls
- App overload
- Lack of conversation management
- No policy, training or identity management
- Lack of true internal social culture
- Domestic focus and culture
- Competitors get better at local, mobile and intimacy
- No follow-up after the contests (see engagement)
- Hard push back for no engagement
Double Double by Cameron Herold – Book Interview (Podcast)
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Today’s podcast is an interview with Cameron Herold on his brand new book “Double Double – How to Double Your Revenue and Profit in 3 Years or Less.” I read this book twice I found it so valuable and so I reached out to Cameron and asked him to come on the show.
If you’re a business leader, entrepreneur or business builder you need to read this book. It’s packed with usable real-world advice and success strategies.
How to Build a Massive Online Identity – Interview with Patrick Schwerdtfeger
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Today’s podcast is an interview with Patrick Schwerdtfeger author of the new book “Marketing Shortcuts for the Self-Employed” (2011, Wiley) and a regular speaker for Bloomberg TV.
We talked about how you can take one blog post and repurpose it in at least seven different ways. Patrick shared with us a few simple tips, that can build a MASSIVE online identity while working less than most of our competitors competitors.
We also covered some important social media how-to’s:
1. Five places to get great content ideas.
2. Seven ways to repurpose your content online.
3. The reality behind blogs, content and getting found online.
4. The three-part “winning formula” for social media success.
For more information on Patrick’s book and a free gift visit http://www.80shortcuts.com/gifts
Social Media Speaker Video: Going Social with CRM #SCRM 41:28
I recently delivered the keynote speaker address to CDC Software’s CRM conference in Las Vegas. This is one of the most recent social media for sales professionals talks I have done and it’ not just a promo clip. Here’s the full 41 minutes on “Going Social with CRM – How Social Media is Turning Sales Upside-down:
Here are the slides to go with the presentation:
Shane Gibson (@ShaneGibson) is a sales and social media speaker who has addressed over 100,000 people on stages on three continents over the past 15 years. He is also co-author of Guerrilla Social Media Marketing and Sociable! How Social Media is Turning Sales and Marketing Upside-down. When he’s not speaking or Tweeting he is in the social media trenches working with his clients as Chief Social Officer for Socialized! Ltd. a social media agency and training organization.
Social Media Week Vancouver Registration Get Involved!
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Today’s podcast is a little different than most. It outlines the upcoming Social Media Week in Vancouver that my team and I at Socialized! are putting together (with some massive help from our community, sponsors and our advisory board). I will posting a full text outline of this as well on the Social Media Week Vancouver blog shortly. In the meantime, have a listen and if you’re anywhere near Vancouver we would really like to have you attend, sponsor or even speak.
When Mission is Clear Abundance Will Appear
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In sales, social media and in business doing the right thing, being social, being positive are all great BUT to create real momentum you need clarity. My good friend and mentor Fred Shadian shared with me many years ago the following statement:
“When mission is clear abundance will appear.”
This is a vital statement and principle. I discuss it in greater depth in my podcast today.
What comes first? A pretty website or business results?
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Too many people think a website, Twitter account or well produced video is a strategy — in reality they’re just tools. Before you invest money and time in building a brand new site, or devote more time to your social media efforts, it might be a good idea to have a plan.
Today’s podcast was inspired by a couple of conversations I have had recently. The recurring issue is people and organizations revamping their websites (some spending thousands and thousands of dollars) and not having a social media strategy before doing so. Many sites are built by well meaning developers or agencies that haven’t considered what a truly social site and blog are.
I personally think organizations should have a plan, strategy and spec their sites to be social and easily adaptable to new social media tools and trends (and not cost huge amounts of money in the process). Have a listen to my podcast and let me know your thoughts on this.
Shane Gibson (@ShaneGibson) is a sales and social media speaker who has addressed over 100,000 people on stages on three continents over the past 15 years. He is also co-author of Guerrilla Social Media Marketing and Sociable! How Social Media is Turning Sales and Marketing Upside-down. When he’s not speaking or Tweeting he is in the social media trenches working with his clients as Chief Social Officer for Socialized! Ltd. a social media agency and training organization.
Social Media Podcast: How to get above the noise
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Today’s social media podcast is on “How to get above the noise.” With over a billion people Tweeting, posting to Facebook and blogging about everything imaginable you have a lot of competition for mind share within your target market.
Today I will talk about three things that will help you rise above the crowd:
- Consistency
- Niche and Nano-marketing
- Connecting (Connection is King. Content is secondary)
This is day 5 of my 30 day podcasting challenge. I will be posting a new podcast everyday for the next 30 days. If you would like to contribute as a guest on the show e-mail me shane@socialized.me. Otherwise a comment, tweet or Facebook share would be greatly appreciated.
Jessica Northey on Authenticity Social Media and Radio
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Today’s podcast is an interview with @JessicaNorthey, a very sociable social media strategist with a background in broadcast media specializing in helping radio stations and music artists use social media efficiently. Update: She also happens to be ranked as the #1 Most Influential Woman on Twitter by Twitter Grader. We recently exchanged a few tweets on authenticity in social media and after looking at the great work Jessica is doing I asked her to do an interview.
Here’s an excerpt from her bio:
Jessica Northey, SocialMediologist
(Social=Friendly, Media=Form of Communication, Ology=Study Of)
Tucson Native Jessica Northey is taking over Country Music and Radio one Tweet at a time. Specializing in, using Social Media when you ARE the brand, breaking new artists and strategic use of Social Media for Broadcasting; her optimization techniques are being implemented at top stations across the nation, and her writings/methods instructional material for various programs from Real Estate to the Walter Cronkite School of Journalism.
She is a Social Media, Broadcasting, Country and Music Blogger/Writer, Nationally Recognized Speaker, On-Air Personality, Daily Columnist for AllAccess.com, the web’s largest radio and music industry community, who owns Social Media boutique firm Finger Candy Media, LLC.
Having a personal network of over 140,000 followers and a second order influence of over 4 million she is consistently ranked in the top 100 most influential people on Twitter (in the world) according to TwitterGrader.com and in the October Issue of Fast Company Magazine was shown as one of the most influential people on Social Media ranking at 109.
This is day 3 of my 30 day podcasting challenge. I will be posting a new podcast everyday for the next 30 days. If you would like to contribute as a guest on the show e-mail me shane@socialized.me. Otherwise a comment, tweet or Facebook share would be greatly appreciated.
Professional Speaking for Geeks Podcast
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Today’s podcast is titled “Professional Speaking for Geeks.” Yes they call it death by PowerPoint and many other things. It’s the art of the bomb, crash and burn — or worse. We get a polite applause and the audience attendees forget about us half-way through the conference wrap-up party.
I have had a number of inquiries from my tech and social media brethren about how to present on stage. Some are gentle questions like “how many slides should I have for a one hour presentation?” to outright pleas for help such as “I’m terrified of audiences over 20 people, how do I present our new iPhone app at this conference?”
Geeks (science or tech savvy and knowledgeable folks who get turned on by pixels, pings, microchips, biology, chemistry, APIs etc.) tend to struggle with presentations, yet if they master the art they can have a massive impact on their business and career (think Steve Jobs or David Suzuki).
Too many people think content is king. Connection is king. Unless you can connect with your audience and engage them effectively your geek speak will mean very little to them. Today’s podcast covers a few insights on better stage presentations.
[This is day one of my 30 day podcasting challenge, I will be posting a new podcast everyday for the next month, drop by, make a comment or share a link to the podcast you posted today).
Join Me for the 30 Day Podcasting Challenge – @ShaneGibson
I have been podcasting since 2004. It has brought me great clients such as Ford, ACL, and a dozen other major corporations. It has also allowed me to meet and interview people like Guy Kawasaki and Bruce Philp (two marketing minds that I suggest you get to know well).
I then looked at my roster of podcasts and realized that I have much more to share. The podcasting seems to happen after the client work, proposals, research, books etc. BUT it has been a major driving force in my business and I have been less than generous with my listeners. I should be giving you way more in the form of interviews, strategy and just sharing the things I’m learning everyday.
I decided to publicy make myself accountable and also ask for your help. Starting today I will be doing 30 podcasts over 30 days. I would also like to challenge you to contribute in a few ways:
- If you’re a podcaster – take the challenge with me. Start sharing more of your knowledge more often today.
- If you are an author, subject matter expert or are having success using social media for business, community building or charity — reach out to me and lets get you on the show TODAY.
- If you’re a listener, Twitter connection, LinkedIn associate or Facebook friend take a moment to listen to the podcasts, submit your questions, share what you like and let me know what you think. Heckle me if you feel like it!
That’s it. Thanks for coming along this journey with me. I hope you enjoy the show. (I am posting two podcasts today just to get a head start — come back in an hour!)
Shane Gibson
Chief Social Officer
Socialized! Ltd.
http://socialized.me
Blog: http://www.closingbigger.net
Got iTunes? Click here to subscribe our Podcast!: http://tinyurl.com/itunes-sales-podcast
Follow Shane on Twitter: http://twitter.com/shanegibson
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