Video – Make Social Media Part of What You Do
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Blogathon 2009 for Vancouver Food Bank
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Video – Why Blogging is Critical to Your Social Media Strategy
Social Media Speaker Shane Gibson Video on Why Blogging is Critical:
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Blogathon 2009 for Vancouver Food Bank
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Why? #why
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This podcast is about the question: Why?
This is an important question.
It’s the most important question.
Why?
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Blogathon 2009 for Vancouver Food Bank
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Podcast: Marketers are Lying to You About Social Media
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This doesn’t need much of an intro. The title says it all. Marketers are lying to you about social media. People are designing speeches, and marketing packages around a topic they have very little background in. Listen to the podcast to find out why this is happening and what to do about it.
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Sales Skills are Part of a Good Social Media Strategy
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The last podcast I did was about “Getting Real in Social Media” and this is an extension of that. I’m a big proponent of the use of social media marketing and social networking in business. With that said, often social media helps us start a relationship, it can also help us nurture a relationship, but there are core sales skills needed to turn those relationships into revenues. There are dozens of core sales competencies but for this podcast I want to focus on three that social media marketers need to master:
#1) They need to master the art of Rapport Building
#2) They need to get good at Needs Analysis Selling
#3) They need to understand how to sell what people buy, and it’s not features, price or technology
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Blogathon 2009 for Vancouver Food Bank
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Social Media and Twitter Videos
I have made a few videos about Tweetups, Twitter, and social media over the past few months. Here’s some of my favorite ones. Enjoy
Twitter For Sales Part 1
Twitter For Sales Part 2
What the Heck is a Tweetup?
Social Media is Turning Sales and Marketing Upside Down
How Hard is it to Video Blog?
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Blogathon 2009 for Vancouver Food Bank
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Developing a Social Media Calendar and Implementation Plan Podcast
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Last week in our podcast we discussed “Integrating Social Media Into Your Sales and Marketing Process.” Today I would like to talk about what a social media roll-out plan could look like for your company or department. If you’re a lone ranger, don’t worry, this will work for you too. Based upon sections from our book Sociable! here’s a 13 point outline. Listen to the podcast for a full description of these points:
- Agree goals (Buy-in)
- Pick your Platforms
- Assess Resources and Allocate them
- Social Media policy and guidelines
- Listening strategy and tool implementation (includes analytics, alerts and social search)
- Populate and customize build platforms
- Content development and roll-out social media calendar (Think notes in a symphony)
- Train and teach internal contributors
- Recruit or connect with external contributors (Encourage conversation and contribution)
- Train and develop external pro-active contributors
- Marketing and exposure for social media destinations
- Blogger and press outreach
- Spin-off Marketing Stage
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Integrating Social Media Into Your Sales and Marketing Process
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Today’s social media podcast is on Integrating Social Media into Your Sales and Marketing Process. I will discuss the Social Media Matrix that Stephen Jagger and I developed for Sociable! as well as the 7 Steps to Strategic Engagement and Integration which are:
- Identify Your Goal
- Identify Your Target Audience
- Pick the Right Platforms
- Map out Social Etiquette
- Implement Listening and Engagement Strategy
- Know Core Pains
- Uniquely Communicate Pills Mixing Marketing and Community
Related posts:
22 Social Media Tips Under 140 Characters
Twitter for sales tutorial video Part 1 & Part 2
The Future of Sales and Marketing Social CRM
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Twitter and Tweeting From the Bathroom Business Case Video
This is a short clip from a seminar I did recently on Integrating Social Media into Your Sales Process. This clip is about the merits of tweeting from the bathroom.
Here’s the Poll:
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Operationalizing Your Sales Process Day 28 to the 28 Days of Better Selling
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Following are the five key elements of Operationalizing sales (Full explanation in text is here):
1. Tools
2. Measurement
3. Processes and Knowledge
4. Maximize Selling Time
5. Support and Accountability Structure
After you listen to today’s podcast your assignment is to:
- List the 5 headings for operationalizing sales discussed
- Fill in under each heading what actions or steps you are going to take
- Once mapped out make sure you assign a specific time to implement the steps
- Find someone you can be accountable to in the process.
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15 Ways to Close a Sale Day 27 of the 28 Days to Better Selling
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Today for day 27 of the 28 Days to Better Selling we are covering 15 ways to close a sale. After you listen to the podcast identify how many of the closes listed below that you could apply to your sales process.
- The Alternative Close
- The Assumed Close
- The Minor Decision Close
- The Courtesy Close – “silent principle”
- The Direct Close
- The Urgency Close
- The “Shut-up Principle” Close
- The “Bonus” Close –
- The Objection Close
- The “Use of Terms” Close
- The Third Party Close
- The Summary Close
- The Similar Situation Close
- The Empathy Close
- The Consultant Close
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