Podcast Interview: What They Don’t Teach You At Stanford Business School – Larry Chiang
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Photo Credit Terry Chay
Today’s podcast is an interview with Larry Chang author of What They Don’t Teach You At Stanford Business School. Larry is also a seriously Sociable! guy and can be found organizing after parties at some of the biggest social media and cultural events from South by South West to conferences at major universities across North America. In fact Larry may be the 3rd best party guy and networker I have met. (Sociable! Book Launch Party). In this interview Larry and I talk about topics you don’t learn in business school such as Man Charm, how to land a super star mentor and sales skills.
Larry’s book sold out it’s first printing on Amazon but you can register for updates at Amazon by clicking on the book below:
What They Don't Teach You at Stanford Business School
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Podcast – Helping salespeople get smarter with digital assistants and technology
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Amacus
Today’s podcast is with sales technology thought leader John Cousineau who is President of Innovative Information the creators of Amacus. John and I have had a number of coffee chats and debates around why and how to use technology and social media to improve sales performance and customer experience. The nexus of sales and social media seems to be happening in the CRM and Social CRM space. The question is it happening fast enough and making things more efficient or is it just giving sales people more buttons and buzzwords to worry about.
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Podcast: 10 Things That Will Not Change About Social Media in 2010
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Today’s podcast is about 10 Things That Will Not Change About Social Media in 2010. There have been 1000’s of bloggers who have put fingers to keyboard and pounded out their predictions for social media in 2010. While there’s many predictions about future technology advancements, new demographics and debatable Twitter growth there are many things that are not going to change. So here is a summary of my thoughts that are on the podcast:
10 Things That Will Not Change About Social Media in 2010
- It’s about the conversation
- It belongs to everyone
- It can’t be controlled only lead
- It works best integrated
- It doesn’t fit in the marketing ROI box
- It’s an investment
- It’s never been about the tools but those who wield them
- It’s not going away, it’s not a fad
- Experimenting with your clients money is a bad idea
- Success belongs to the storytellers
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Why Social Media ROI is NOT as Important as ROR
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Today’s social media podcast is on social media ROI or return on investment and why it’s not nearly as important as ROR. ROR is a term introduced to me by Darcy Rezac author of Work the Pond. From a social media perspective and a general marketing perspective most people are nearsighted and have serious tunnel vision when it comes to social media ROI. ROR is about return on relationship and not just winning clicks but winning hearts, minds and loyalty. Most people talking about social media ROI have only been studying it for 24 months or less. Some don’t even use social media actively as an engagement and relationship building tool. I discuss this and many other aspects of ROR and ROI for social media in today’s podcast. Any and all feedback on this podcast would be welcome and appreciated.
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Dr. Denis Cauvier author of Hired 2.0 Podcast Interview with @shanegibson
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Today’s podcast interview is with Dr. Denis Cauvier bestselling author of the ABCs of Making Money. The podcast interview is on his new book “Hired 2.0 – Recruiting Exceptional Talent at the Speed of Light” and explores how social media, social networking and Generation Y has changed the way we need to approach recruiting, hiring and keeping great staff. Denis is a long time associate and friend of mine who has spoken to audiences in 45 countries on the topics of hiring and retaining great staff.
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Serendipity and Intuition are Not Random
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Today’s podcast is on the connection between serendipity and discipline as well as the connection between training and intuition. I’m also going to talk about why very few people experience high levels of positive serendipity or tap into their intuition because they quit too soon. I’d love your feedback and thoughts on this topic. This applies to social media, sales, traditional marketing and even networking activities.
Looking for a social media speaker for your next conference?
You can contact us or take a look at Shane Gibson’s bio.
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Leading and Collaborating with Generation Y
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I’m doing a seminar on December 2nd in Victoria and December 3rd in Vancouver and thought I would share some of what I will be talking about with you in my podcast. Today’s focus is on how to engage, lead and train Generation Y / Millenials in the workplace. This demographic is much maligned and misunderstood.
More information on the seminars here:
Seminar Details
“Leading and collaborating with stakeholders and employees in a hyper connected marketplace.”
With employees, customers and stakeholders equipped with technology that allows for mass collaboration and rapid communication we as leaders need to understand how to harness this technology and the crowds we are connected to.
Today’s workplace is not a homogeneous one. As leaders we have to lead teams that are made up of Baby Boomers, Generation X and Generation Y. This coupled with diverse cultures and values in the workplace make leading both exciting and challenging.
In this session Shane Gibson will cover core trends, leadership tools and opportunities that are associated with today’s digitally connected and diverse marketplace.
Key topics include:
• New rules for engagement in a digitally transparent era.
• Web 2.0 collaboration and learning tools.
• Creating an environment that is productive and engaging for the millennial / Gen Y.
• Tips and approaches for recruiting staff using tools like Facebook, Linkedin and Twitter.
• Using technology to break down silos and create collaboration within your organization.
• How to apply timeless leadership principles to this new work and business climate
CMA Testimonial
“I found the seminar (Partnering & Stakeholder Relationships, November 2009) very beneficial. Shane did a great job on the presentation and communicating the message. I would highly recommend his sessions to my fellow CMAs.”
Sanjeev Lal, CMA, Abbotsford
Register for Victoria, December 2nd 2009 Seminar
Register for Vancouver, December 3rd 2009 Seminar
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The 10 Personality traits of a Guerrilla Social Media Marketer
Jay Levinson and I put our heads together and came up with “The 10 Personality traits of a Guerrilla Social Media Marketer” they will be part of a program we’re developing together. I thought I would give you a sneak peek into these traits and the Guerrilla way:
- Immune to hype:
There is a lot of hype around social media. The Guerrilla searches for truth, verifies information and executes with dependable tools and strategies. - Curiosity:
Penicillin was invented serendipitously. Guerrillas aren’t afraid to experiment, make mistakes or try new things to gain a competitive advantage. - The ability to sprint:
There will be small windows of opportunity and the Guerrilla is always ready to exploit them with all of their energy passion and resources. - The ability to run marathons:
Many battles are battles of attrition. Guerrillas know how to wear their competition down and build a presence through consistency. - Transparent:
A Guerrilla knows that truth, empathy and integrity are keys to social media marketing, and they build trust and loyalty through transparency. - Community focused
A Guerrilla builds, connects and helps the community. Within that community are other Guerrilla Allies that will be their assets. - Profit driven
A Guerrilla measures success by profits, not clicks, visitors, or any “cool factor.” - 8. Tech hungry
Technology is the Guerrilla’s Social Media Marketers core weapon and competency. They are always learning more about technology. - Self-developer
A Guerrilla knows that technology and business moves fast. They are constantly learning more to stay ahead of the competition. - Leadership mentality
A Guerrilla observes the community and gathers intelligence but they are always thinking about what is next. They create trends, unique solutions and are thought leaders.
Copyright 2008-2009 Jay Levinson and Shane Gibson
Guerrilla Marketing Official Page
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Tips de Social Media, Pensamientos y Modas en menos de 140 caracteres.
Cada cierto tiempo, me dedico a hacer una colección de mis tweets mas populares de Social Media (Twitter updates via @shanegibsones) y los archivo en mi blog para que las personas que se los perdieron o para los que aun no se encuentran en Twitter. Aquí hay una colección de 25 Tips, pensamientos y modas de los 10 días pasados. Que los disfruten! (English version translation is here)
- Pensamiento de SM: El no escuchar a tus clientes es un Homicidio a tu marca, ¿tu ya cuentas con una estratégia para escuchar en Social Media?
- Tip de SM: Una vez que encuentres una conversación acerca de tu marca, incita a que continúe creando y facilitado espacios para el diálogo.
- Tip de SM: Una estrategia social para escuchar, viene antes de una estrategia de contenidos de social.
- Tip de SM: La mayoría de los esfuerzos de social media son abandonados antes de que los resultados puedan ser mesurados.
- Moda de Social Media: Mas gente se esta dando cuenta que el exito en Social Media tiene que ver más con liderazgo y no con tecnología.
- Moda de Social Media: Traducción simultánea en sitios de micro-blogging y colaboración en plataformas.
- Moda de Social Media: Aplicaciones Sociales móviles agregando redes múltiples y AV en un mismo lugar.
- Tip de SM: Agrega a tus listas de clientes y prospectos y desarrolla nano-conversaciones para cada nano-segmento.
- Tip de SM: Social Media puede ser usada para retener, desarrollar y prospectar clientes en todos los aspectos de el ciclo de ventas.
- Tip de SM: Sal de lo ordinario de tu industria cuando desarrolles una estrategia. Observa usus de Social Media que puedan ser adaptados.
- Tip de SM: Instruye a tus clientes acerca de Social Media, ayúdalos a tener una presencia online. Esto crea mas diálogo y oportunidades.
- Tip de SM: Traslada todo a la realidad al menos dos veces por semana. Conocete offline y en persona con tus contactos.
- Tip de SM: Investiga y prueba las últimas plataformas, pero no caigas en situaciones complicadas o bizarras.
- Tip de SM: Enseña a la gente, los principios de liderazgo antes de mostrarles como usar Twitter o Blogs.
- Tip de SM: Meetup.com es mejor cuando es usado para organizar eventos comunitarios. Usarlo para promover tu comañía o producto tendrá resultados mínimos.
- Tip de SM: Tu gran idea para un blog post ya esta siendo escrita en 10 idiomas diferentes ahora mismo por otras personas.
- Tip de SM: Cualquier sistema o compañía inclinada a ser exclusiva mas que inclusiva, esta destinada a fallar.
- Tip de SM: En lugar de escribir encabezados, escribe algo que te vincule con tus lectores.
- Tip de SM: Como líder, haz que la jornada sea entretenida y comparte tu goce. Las otras personas, querrán seguir tu camino.
- Se dice en Social Media: “Nada pasa hasta que alguien hace un tweet de ello”
- Tip de SM: Ser un líder de pensamiento es contribución desinteresada y diálogo único.
- Tip de SM: No tienes que usar o te tienen que gustar todas las herramientas para ser exitoso.
@shanegibsones traducción de @tyamdm.
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Why You Need to Be a Nomadic Social Media Tribalist
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Today’s podcast is more about questions than answers, this is somewhat of a roughly formed thought at this point. Tribes by Seth Godin really resonated with me when I first read it a year ago. Jay Conrad Levinson’s concept of Nano-casting to small unique groups (often only parts of a tribe) has always intrigued me. On a recent trip to Florida Jay and I spent an evening talking about Nano-casting, nomadic tribalists and social media marketing.
Here’s some of the core thoughts
- We no longer can broadcast, or niche market, we need to nano-cast to small groups of people, often smaller than the entire tribe.
- Nano-casting isn’t enough, we need to employ Listening 2.0 strategies and have intimate conversations.
- You must be adept at being a nomadic social media tribalist, your ability to move from tribe to tribe and adapt as you market is vital.
I really would like your feedback on this concept. Make a comment below, Tweet me, or find me on Google Wave (closingbigger@googlewave.com).
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Social Media Tips, Thoughts and Trends Under 140 Characters
Every few weeks I take a collection of my most popular social media Tweets (Twitter updates) and archive them on my blog for people who missed them or are not yet on Twitter. Here’s a collection of 25 tips, thoughts, and trends from the past 10 days. Enjoy!
- Social Media Thought: Not listening to your customer = Brandicide (Brand Homicide) do you have a social media listening strategy?
- Social Media Tip: Once you find a conversation about your brand encourage it to spread by creating and hosting places for dialogue.
- Social Media Tip: Social listening strategy comes before social media content strategy.
- Social Media Tip: Most social media efforts are abandoned long before their results can be measured.
- Social Media Tip: Integrate your tools in your marketing but also measure the effectiveness of each tool individually.
- Social Media Trend: More people realizing that social media success is about leadership not technology.
- Social Media Trend: simultaneous translation in mirco-blogging and collaboration platforms.
- Social Media Trend: Mobile social apps aggregating multiple social networks and media into one place.
- Social Media Tip: Aggregate your client and prospect list and develop nano-casts for each nano-segment.
- Social Media Tip: Social media can be used for retaining, developing and prospecting clients, all aspects of the sales cycle.
- Social Media Tip: Get out of your industry vacuum when building strategy. Look for SMM concepts that can be adapted.
- Social Media Tip: Want to make good connections? Make value added, thoughtful comments on their blog.
- Social Media Tip: teach your clients about social media, help them get online. It creates more dialogue opportunities.
- Social Media Tip: Make it real at least twice a week. Meet offline in person with contacts.
- Social Media Tip: Research and test the latest platforms but don’t go down the rabbit hole.
- Social Media Tip: Teach people the principles of leadership before teaching them how to use Twitter or blogs.
- Social Media Tip: Meetup.com is best used for community events. Using it just to promote your product or company will have minimal results.
- Social Media Tip: Your great idea or blog post, is being written in 10 different languages by other people right now.
- Social Media Tip: Any system or company bent on being exclusive versus inclusive will fail.
- Social Media Tip: Instead of writing headlines write engagement lines.
- Social Media Tip: As a leader, make the journey look fun & share your joy. People will want to follow the path.
- Social Media saying: “Nothing happens until someone tweets something.”
- Social Media Tip: Being a thought leader is just as much about selfless contribution as it is about unique dialogue.
- Social Media Tip: You don’t have to like or use every tool to be successful.
- Social Media Trend: Brands now need to think global social etiquette when planning their social media strategy.
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